{"id":67905,"date":"2026-04-14T17:37:37","date_gmt":"2026-04-14T15:37:37","guid":{"rendered":"https:\/\/sneeboer.com\/nieuws\/tools-tales-our-new-magazine-and-25-years-of-the-chelsea-flower-show"},"modified":"2026-04-14T17:37:37","modified_gmt":"2026-04-14T15:37:37","slug":"tools-tales-our-new-magazine-and-25-years-of-the-chelsea-flower-show","status":"publish","type":"news","link":"https:\/\/sneeboer.com\/en-gb\/news\/tools-tales-our-new-magazine-and-25-years-of-the-chelsea-flower-show","title":{"rendered":"Tools & Tales: our new magazine and 25 years of the Chelsea Flower Show"},"content":{"rendered":"

Exactly in the year we celebrate our fifth anniversary at the world’s most renowned horticultural exhibition, we are launching something new: Tools & Tales<\/strong> – our very first in-house magazine.<\/em><\/p>\n\n

Twenty-five years ago, Sneeboer first set foot on the Royal Hospital Chelsea show grounds. We have been back there every year since – stand after stand, season after season, conversation after conversation with gardeners from all over the world. Chelsea is not an event we attend. It is a place where we belong.<\/p>\n\n

That anniversary called for something special. Not a leaflet, not a campaign – but something that does justice to what Sneeboer is and what we stand for. Something you can hold on to, read through and keep. The result is Tools & Tales<\/strong>: a magazine about tools, craftsmanship and the stories that go with them.<\/p>\n\n

Why Chelsea and Sneeboer are inseparable<\/h2>\n\n

The Chelsea Flower Show<\/a> is the stage where the world’s best gardeners, designers and trade specialists come together. Quality is non-negotiable there – and that’s exactly what Sneeboer stands for. Our hand-forged tools have been made for generations with one goal: to deliver the best tools around. That shared commitment to craft makes Chelsea the natural home for our brand.<\/p>\n\n

England also has a gardening culture that is unparalleled. The rich history, the seasonal ritual, the deep-rooted respect for the craftsmanship behind a beautiful garden – it fits perfectly with who we are and what we make. So after twenty-five years, the show feels like an annual homecoming.<\/p>\n\n

What you will find in the first edition of Tools & Tales<\/h2>\n\n

Much of this edition is dedicated to 25 years of Chelsea in pictures: a photo-reportage along highlights, special moments and familiar faces from a quarter of a century at the show. From the first time we built our stand to this year’s edition. Words sometimes fail us; the photos speak for themselves.<\/p>\n\n

In addition, the magazine includes a column by Rob Smith<\/strong> on craftsmanship and the craft, the history of Sneeboer, a carefully chosen tool of the month – and, to conclude, a personal afterword by Jaap Sneeboer<\/strong>. After twenty-five years at Chelsea, he has seen, learned and experienced more than most of us can comprehend. His reflections give the anniversary the depth it deserves.<\/p>\n\n

Where and how to read the magazine<\/h2>\n\n

Visitors to the Chelsea Flower Show can pick up Tools & Tales<\/em> at our stand – a tangible gift befitting the anniversary. But the magazine can also be read via our website: both the Dutch-language and English-language versions are available.<\/p>\n\n

Tools & Tales<\/em> is more than a magazine. It is a way of sharing our world with everyone who is as passionate about tools, horticulture and craftsmanship as we are. We hope this is just the beginning of a long series of editions.<\/p>\n\n

Read the first edition of Tools & Tales<\/strong> via sneeboer.com – available in Dutch and English.<\/em><\/p>\n\n

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